Interaction - Bachelors

BabySafe

BabySafe is a mobile app designed to provide accurate and up-to-date medication safety information for pregnant and lactating mothers. The app helps users make informed decisions by offering guidance on both prescription and over-the-counter medications, ensuring safe choices for their health and their baby’s well-being.

Sophie White

The Problem

Many pregnant and lactating women face confusion when it comes to medication safety. With a lack of accessible, clear information, they may unknowingly make decisions that could negatively impact their health or that of their baby. This issue is further complicated by inconsistent guidance from healthcare providers, as well as the overwhelming amount of medical information available, which is often difficult to navigate. The gap in education around safe medication use during pregnancy and breastfeeding poses significant risks, making it crucial to provide reliable resources that empower women to make informed choices.

Research

Only 55% of pregnant women receive adequate information about medication safety (National Library of Medicine, 2023).

60% of pregnant women are uncertain about the safety of over-the-counter medications (Journal of Obstetrics and Gynecology, 2023).

80% of women are unaware of the potential risks associated with specific medications (International Journal of Basic & Clinical Pharmacology, 2023).

The Solution

BabySafe is designed to address the lack of reliable medication safety information for pregnant and lactating women. The app offers a practical solution by bridging the knowledge gap between mothers and healthcare professionals. It simplifies the process of understanding medication risks, providing clear, accessible guidance to help women make informed decisions about their health and their baby’s well-being. By focusing on user needs and improving access to critical information, BabySafe empowers women to confidently navigate the complexities of medication use during pregnancy and breastfeeding, reducing confusion and supporting healthier outcomes for both mother and child.

The Key Features

Medication Scanner: Instantly check the safety of medications by scanning their barcode.

Search Bar: Quickly find medications, conditions, and categories across the app.

Personalised Safety Information: Tailored advice based on the user’s pregnancy or breastfeeding stage.

Figma Prototype

Refences

Broussard, C. S., Frey, M. T., Greene, M. F., & Sahin, L. (2014). Developing a systematic approach to safer medication use during pregnancy: Summary of a CDC-convened meeting. American Journal of Obstetrics & Gynecology, 211(3), 208-214. https://doi.org/10.1016/j.ajog.2014.02.026

International Journal of Basic & Clinical Pharmacology. (2023). Awareness of medication risks among pregnant women. Int J Basic Clin Pharmacol. https://www.ijbcp.com

Journal of Obstetrics and Gynecology. (2023). Medication safety awareness in pregnant women. J Obstet Gynecol. https://journals.lww.com/greenjournal/pages/default.aspx

Mothersafe. (2023). Safe use of medications during pregnancy and lactation. Royal Women’s Hospital. https://www.royalwomen.org.au/mothersafe

National Library of Medicine. (2023). Medication use during pregnancy: Addressing the knowledge gap. Natl Libr Med. https://pubmed.ncbi.nlm.nih.gov/

BMC Medical Ethics. (2023). Exploring the ethical dimensions of medication safety during pregnancy and lactation. BMC Medical Ethics. https://bmcmedethics.biomedcentral.com/articles/10.1186/s12910-023-00924-x

Mitchell, A. A., Gilboa, S. M., Werler, M. M., Kelley, K. E., Louik, C., & Hernández-Díaz, S. (2011). Medication use during pregnancy, with particular focus on prescription drugs: 1976–2008. American Journal of Obstetrics & Gynecology, 205(1), 51.e1–51.e8. https://doi.org/10.1016/j.ajog.2011.02.029

Royal Women’s Hospital. (2023). MotherSafe: Medication and pregnancy. Royal Women’s Hospital. https://www.royalwomens.org.au






Sophie White

Sophie is an aspiring Interaction Designer, currently completing her Bachelor of Interaction Design at QUT. Passionate about health design and user-centric solutions, she has experience in UX/UI design and enjoys working on innovative projects that blend technology and creativity to improve user experiences.