Interaction - Bachelors
ProMusica is personalised pop up experience that gives music fans a unique and interactive experience, prior to the release of an album.
This experience utilises projection mapping to display a visual based on each song within the album. Fans are able to scan a QR code from a personalised keepsake, determined by a quiz, which will display a visual based for the song that suits them best.
For this project I chose to focus on Beyoncé’s 2022 album Renaissance. I chose it because each song is very distinct and allowed me to create visuals more easily. Beyoncé is also a notable figure, so people would be able to understand the branding more easily. It’s also just a great album.
When fans come to an event, they are able to meet and engage with one another. Being around people with a similar interest can form community and make you feel like you are a part of something. In an increasing digital age, its important to have physical spaces that engage you.
There will be 4 results. Alien Superstar. Pure/Honey. Heated. America Has A Problem. In a real world context, every song on the album would be included. For the sake of time, in this project, 4 songs were chosen to demonstrate.
Keepsakes (pictured above) are folded in on itself to create a square shape and are placed within the silver balls in the box, where fans are guided to based on their quiz results. The unfolding process creates some suspense as to which result fans received. Fans are encouraged to take home their keepsake, where they can scan the QR Code and relive the experience once the album drops.
Ciana is a final year Design student with a major in Interaction Design and minors in Digital Media Management and CGI. Her projects focus on blending the worlds of design and music through creating physical experiences. Ciana often incorporates her interest in exhibitions, projections and 3D animation into her designs.