Interaction - Bachelors

SO SWEET KIKO AR

SO SWEET KIKO is a web-based AR prototype transforming blind box merchandising through interactive 3D animations. Users can explore collectible characters performing playful dances, creating an engaging, memorable shopping experience. This unique approach enhances customer curiosity, captures attention, and elevates brand appeal, encouraging higher engagement and purchase interest.

Design concept

SO SWEET KIKO is a cutting-edge, web-based Augmented Reality (AR) experience that reimagines visual merchandising for blind box products. Designed to be both interactive and visually captivating, this platform allows customers to explore collectible characters through engaging 3D animations, providing a unique look at potential items hidden within each blind box. Users can enjoy animated, playful dances performed by various characters, making the experience both entertaining and immersive. By fostering a sense of curiosity and excitement, SO SWEET KIKO captivates users and creates a powerful incentive to purchase, enhancing both engagement and customer appeal. This innovative approach transforms traditional shopping into an interactive journey, blending fun with functionality to offer a memorable, modern shopping experience that not only drives user interaction but also strengthens brand loyalty. Through SO SWEET KIKO, the thrill of discovering new collectibles becomes an immersive adventure, making it a fresh, engaging tool in the realm of visual merchandising.

Project Video

Thanh Lu

A creative and dedicated interaction designer, that bring together aesthetics and functionality to create user-friendly experiences. Passionate about blending visual appeal with seamless usability, my work reflects a commitment to quality and innovation, ensuring that each project is as intuitive as it is visually engaging.